Sleeve Notes1967

If This Is Love
The Precisions · 1967Recording
The Precisions recorded the single at United Sound Systems in Detroit, with Mike Terry handling the string arrangement. The release paired the group with Detroit songwriters Michael Valvano, Marty Coleman, and Charles "Cholly" Bassoline. Issued on Drew in 1967, the track became the group's breakout record and a standout Detroit soul single. It reached No. 60 on the Billboard Hot 100 and No. 26 on the R&B chart, later becoming a Northern Soul favorite. The record remained the group’s best-known song and a durable Northern Soul classic. Its dramatic arrangement and emotional lead vocal kept it in circulation through later reissues, covers, and club play.
ArtistThe Precisions
Year1967
StudioUnited Sound Systems
LabelDrew
ProducersMarty Coleman · Michael Valvano · Charles "Cholly" Bassoline · Mike Terry
How curators tag this
Northern Soul100%
Sound check
Same ArtistFig. A
I Wanna Tell My Baby
The Precisions · 1964
My Lover Come Back
The Precisions · 1964
You'll Soon Be Gone
The Precisions · 1967
New York City
The Precisions · 1969
You're the Best (That Ever Did It)
The Precisions · 1969
SamplesFig. B
If This Is Love (I'd Rather Be Lonely)
Eddie Spencer · 1968 · sampled-by
Year · 1967Fig. C
Artist · The PrecisionsIn the Sleeve Notes
1960s
1967If This Is LoveYou are here
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